Infographics: are they still a thing in 2024?

Key points:

• As video has become more popular, infographics have declined as a compelling storytelling medium.
• However, the statistics still point to the sheer effectiveness of infographics for user engagement and retention, as well as encouraging sharing and backlinking.
• Infographics aren’t dead.

Conclusion: Go retro. Go infographics. They’re consumable, shareable, and retro in a world of video noise.
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Noise, noise and more noise

The Internet has never been noisier. Boasts of the addition of AI to every conceivable product. Endless, captioned reels and shorts in social. Promises of LinkedIn “Someone FINALLY said it!” hooks that will grow your engagement “1000x”.

Knowing where to look, when to slow down, and what’s real is hard.
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People love and share stats. And they love graphics and visuals.

Data informs us. We use data to make informed decisions. We share interesting, relevant statistics with colleagues and friends.

And statistically, we love colour and visuals.

This is why infographics effectively cut through the noise, and the numbers don’t lie.

Infographics are how you tell users where to look, when to slow down and what is real.
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So, let’s summarise with an infographic!

It would be a crime to write an article about infographic stats without an infographic, right?

And now, let’s try to do that with plain text.

Rather than repeat what you’ve already read, let’s throw in a few other great infographic statistics as well:

💡Infographics in your digital marketing efforts can contribute up to a 12% bump in website traffic.

💡Infographics are the most shared type of content in social media: three times more than any other content.

💡81% of people skim the text of an article: infographics spike user engagement.

💡Tweets with visuals, such as infographics, are 150% more likely to be retweeted.

💡On LinkedIn, images generally result in a 98% higher comment rate.
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Great statistics, though, without the cut-through of the infographic, right?

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The SEO benefits.

It's likely self-evident, though the SEO benefits of infographics are immense.

I mentioned the stat that infographics produce 178% more backlinks (Search Logistics).

That is enormous in a world where quality, genuine backlinks are harder and harder to get.
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How to make an infographic in 6-steps

1. Determine your audience.
2. Set goals.
3. Collect and verify your data.
4. Put your data in logical order, ending with a bang.
5. Work with a designer to choose and design the infographic that best suits your data.
6. Embed and share your infographic.
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There is work involved, though the benefits are enormous.

Infographics are great evergreen content, meaning longer-term ROI.

Go retro. Go infographics.

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