Apple Maps is no longer just an app. It’s now part of your search strategy.

Key points:

• 18.4% of global users use Safari (32.9% in the US alone).
• There is plenty of buzz around the Apple Maps Beta, meaning users will increasingly use it.
• Claiming and optimising your business on Apple Maps is easy.
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Apple Maps has always been second fiddle to Google Maps, though the launch in July of beta.maps.apple.com is Apple’s web expansion to take on Google’s dominance on the desktop.

Conclusion: Claim and optimise your business on Apple Maps as part of your search strategy.
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The more visibility you have, the better.

When Apple Maps launched, it paled in comparison to Google Maps.

Google’s inarguable strength in maps is the data it can draw from.

Though Apple Maps has improved.

Recently, in Japan, I used it over Google Maps. I think its UI is better, especially for public transport.

Whatever your thoughts or use of Apple Maps, its launch on the web is an easy way to grow your visibility.

Claim your business, validate the information Apple has on your business and then verify your business by uploading a certified document showing that you, your business and your address are related.